一、讲清楚公司的估值

1、 Explain the company's valuation clearly

如果你是一个成熟的稳定盈利的公司，那你公司的估值大概就等于你近三年平均利润的三到五倍，如果你是一家亏损型的公司呢？那你可以把你所有的投资额加到一起去，总投资额的1.5到两倍就是你公司的估值。如果你是一家初创的企业呢？那就要看你这个创始人的梦想，以及你的选择的赛道，以及你过往的经历来去评判这家公司的估值。

If you are a mature and stable profitable company, then your company's valuation is approximately three to five times your average profit over the past three years. What if you are a loss making company? Then you can add up all your investments together, and 1.5 to twice the total investment amount is the valuation of your company. What if you are a startup company? It depends on your founder's dreams, the track you choose, and your past experiences to evaluate the valuation of this company.

二、资金用途

2、 Purpose of Funds

我们要讲清楚我们的资金用途，就是我融了你这笔钱，我花在公司哪个地方，我用多少钱来招人，我用多少钱来去打市场，我用多少钱在线上搞流量，我用多少钱来现场房，我用多少钱来买专利等等等等。

We need to clarify the purpose of our funds, which is that I raised this money from you, where I spent it in the company, how much I spent on recruiting, how much I spent on marketing, how much I spent on online traffic, how much I spent on on-site housing, how much I spent on buying patents, and so on.

三、投资占股

3、 Investment shareholding

就是投资人给我们投的钱，他在我们这家公司能占到多少比例。比方说我们这家公司估值一千万，他给我们投了100万，那他就占10％的股份。

What is the proportion of money that investors can invest in our company. For example, if our company is valued at 10 million and he invests 1 million in us, then he holds a 10% stake.

四、投资回报预测

4、 Investment return forecast

投资人之所以给我们投钱，一定是想要钱。变成更多的钱，所以我们在融资方案当中一定要讲清楚我们的市场的远大的前景。投资人主要有两大收益，第一个就是他占有我们这家公司股权的分红收益，第二个就是他占有我们这家公司的股权的增值的收益，因为它占我们这家公司股权每年盈利它是可以分钱的。另外因为我们每年的盈利我们的市场越来越大，所以我们这家公司它的市值是在不断变大的，市值变大，估值变大，所以它的股权也是在不断增值的。这两条一定要给他讲清楚，正常来说，两到三年能回本的生意就是一个很好的生意了，如果三到五年能有个五倍到十倍的生意，那就是一个非常好的生意了

The reason why investors invest money in us is definitely because they want money. Becoming more money, so we must clearly state the vast prospects of our market in our financing plan. There are two main benefits for investors. The first is the dividend income from their ownership of our company's equity, and the second is the appreciation income from their ownership of our company's equity, as it generates annual profits that can be distributed. In addition, because of our annual profits, our market is getting bigger and bigger, so the market value of our company is constantly increasing. As the market value and valuation increase, its equity is also constantly increasing in value. These two points must be explained clearly to him. Normally, a business that can recoup its investment in two to three years is a very good business. If there is a business that can be five to ten times more profitable in three to five years, then it is a very good business

五、投资人的特别权利

5、 Special Rights of Investors

那人家作为一个投资人可能只投钱不管事儿，所以呢，他也有担忧害怕的地方，我们必须要给他以下几个特别的权利

As an investor, he may only invest money and not be involved, so he also has concerns and fears. We must give him the following special rights

1、优先分红权

1. Priority dividend right

比方说你投资10万，占股10%，但为了让你能够快速回本，所以我们可以约定在前500万的利润，我给你按照20％给你分配

For example, if you invest 100000 yuan and hold 10% of the shares, but in order for you to quickly recoup your investment, we can agree to allocate 20% of the profits from the first 5 million yuan to you

2、知情权

2. Right to know

每个月我们财务会主动发送给你，你自己也可以去查阅审计我们的财务报表和会计凭证

Every month, our finance department will proactively send it to you, and you can also review and audit our financial statements and accounting vouchers yourself

第六、一定要签完善的投资入股协议

Sixth, it is necessary to sign a comprehensive investment and shareholding agreement

这个完善的投资入股协议就包含投资人的出资、投资人的占股，各股东的分工，公司的决策机制、公司的分红机制，公司的保密机制以及散伙机制、退出机制、同业竞争禁止机制，你协议签的越完善，到扯皮的事情才越少

This comprehensive investment and shareholding agreement includes the investor's capital contribution, the investor's shareholding, the division of labor among shareholders, the company's decision-making mechanism, dividend mechanism, confidentiality mechanism, as well as the mechanisms for disbandment, exit, and prohibition of industry competition. The more complete the agreement you sign, the fewer disputes will arise