Clarify the purpose of equity structure design, and also the criteria and principles for judging whether the equity structure design is reasonable or not. After clarifying the purpose, principles and standards, let's think about how to design. Next, Jinan Equity Design Company will explain to you.

责权利对等

Equivalence of responsibilities and rights

股权的背后，体现的是责权利，因此，股权架构设计要明晰股东各方的相关责权利，如合伙人的责权利、投资方的责权利，并匹配到位。其中，创始团队成员的责权利梳理是一个关键，这也是各方预期的一个坦诚沟通过程。一个责权利不对等的股权架构，长期运作定会出问题，只是时间问题，因为违背了基本的人性！

Behind the equity is the responsibility and rights. Therefore, the equity structure design should clarify the relevant responsibilities and rights of shareholders, such as the responsibilities and rights of partners and investors, and match them in place. Among them, sorting out the responsibilities and rights of the founding team members is a key, which is also a frank communication process expected by all parties. An equity structure with unequal responsibilities and rights will have problems in the long-term operation. It is only a matter of time, because it violates the basic human nature!

控制权集中

Concentration of control

柳传志特别强调“听多数人意见，和少数人商量，后一个人拍板。”这对创业企业尤为重要，尤其是在创业初期，要控制权集中，才能决策，反应。这就要求创业初期的股权架构设计要保证控制权的集中，才能从制度和机制上保证“一个人拍板”。

Liu Chuanzhi particularly stressed that "listen to the opinions of the majority, consult with the minority, and then make decisions." This is particularly important for entrepreneurial enterprises, especially in the early stage of entrepreneurship, in order to make decisions and react quickly, it is necessary to centralize control. This requires that the design of equity structure in the early stage of entrepreneurship should ensure the concentration of control rights, so as to ensure "one person's decision" in terms of system and mechanism.

团队稳定

Team stability

一个人单打独斗的时代过去，现在是合伙创业的时代。所以，一个好的股权架构有利于凝聚合伙人团队，确保创业公司稳定，吸引和激励团队齐心协力。

The era of one person fighting alone has passed, and now is the era of partnership. Therefore, a good equity structure is conducive to cohering the partner team, ensuring the stability of the startup company, and attracting and motivating the team to work together.

共赢共享

Win-win sharing

创业只为钱，往往做不大；但创业只为情怀不为钱，也往往做不好，所以，在股权架构设计上，要保证大家共同创业，共创价值，共担风险，也要共享利益，共同分享创业成功带来的财富效应。

Entrepreneurship is only for money, and it is often not done well; However, entrepreneurship is only for emotion, not for money, and is often not done well. Therefore, in the design of equity structure, we should ensure that everyone can jointly start a business, create value, share risks, share benefits, and share the wealth effect brought by the success of entrepreneurship.

资本运作

capital operation 

资金是创业成功的必要因素，股权架构设计要考虑公司的资金需求与规划，有利于按需融资与后期的资本运作。

Capital is a necessary factor for the success of entrepreneurship. The equity structure design should consider the company's capital needs and planning, which is conducive to on-demand financing and later capital operation.

股权设计咨询

Equity design consulting

着眼未来成长

Focus on future growth

创业成功不可能一蹴而就，需要吸引和激励更多人才不断地成长、加入。股权架构设计要为未来的核心人才与骨干预留股权激励的空间。常规的做法是预留10-20%的期权池，满足3-5年的激励需求，后期再以3-5年为一个激励周期，不断增发新的激励措施。

The success of entrepreneurship cannot be achieved overnight. It is necessary to attract and encourage more talents to continue to grow and join. The equity structure design should reserve space for equity incentive for future core talents and backbone. The conventional approach is to reserve 10-20% of the option pool to meet the incentive demand of 3-5 years, and then take 3-5 years as an incentive cycle in the later stage to continuously issue new incentive measures.

综上所述，一个好的股权架构要符合以上标准，达成这六个目的。同时，股权架构不是一成不变的，动态推演股权架构变化过程中如何满足以上的目的和标准。如果你想做番事业，想长久在做，那真建议你认真思考股权架构设计这件事。关注我们http://www.daoshangbao.com，带您了解更多关于股权设计事项！

To sum up, a good equity structure should meet the above criteria to achieve these six objectives. At the same time, the equity structure is not static, and how to meet the above objectives and standards in the process of changing the equity structure is dynamically deduced. If you want to do something, and want to do it for a long time, I really recommend that you seriously consider the issue of equity structure design. Follow us http://www.daoshangbao.com , take you to learn more about equity design!