Equity crowdfunding is to exchange investors' capital with shareholders' identity and equity through the Internet platform. If a certain number of shares are transferred and other shareholders are introduced, the founders will easily lose their controlling position and control over the company if they do not have a reasonable layout. Equity can be decentralized, but control rights must be centralized, so it is necessary to prevent risks to a low level. The equity structure designer in Jinan explains to you.

 

整体规划

 

Overall planning

 

创始团队在前就应当有一个整体的规划，如预计筹资多少，预计筹资儿轮，预计让渡多少股权，如何保证创始团队对企业业的控制力，等等，都需要较为精密的规划，而不能在急于用钱的情况仓促地交出自己的控制权。

 

Before crowdfunding, the founding team should have an overall plan, such as how much to raise, how many rounds to raise, how many shares to transfer, how to ensure the founding team's control over the enterprise, etc., which requires more precise planning, rather than hastily handing over their control when they are in a hurry to spend money.

 

参与股权的企业需要明白，强调筹人、筹资、筹钱，而一目领投人带着人才、资源、资金来了，必然会要求相应的话语权和决策权。众第个业要想保证创始人的主导权不旁落，需要事先在章程和股东协议中对创始人股份、管理权、股权出让比例、股份稀释方式、特别事项表决方式、创始人否决权、以及股权退出机制等做出系统规划，合理设定。

 

Enterprises participating in equity crowdfunding need to understand that crowdfunding emphasizes raising people, raising funds and raising money. When a leading investor comes with talents, resources and funds, it will inevitably require the corresponding voice and decision-making power. In order to ensure the founder's dominance, Zhongdi Enterprises need to make a systematic plan in advance in the articles of association and shareholders' agreement on the founder's shares, management rights, share transfer ratio, share dilution method, voting method for special matters, founder's veto power, and equity exit mechanism, and set them reasonably.

 

慎重选择投资人

 

Choose Investors Carefully

 

投资人一般有两种。一种为财务投资人，即纯粹追求资产增值，不图谋企业控制权，在得到回报之后便会自觉退出。另种战略投资人，即在付出资金的同时，要求相应的话语权、决策权，往往会带着将目标公司纳入自身战略轨道的潜在目的，对夺取公司的控制权具备更大的野心。

 

There are generally two types of investors. One is a financial investor, that is, a pure pursuit of asset appreciation without seeking corporate control, and will voluntarily withdraw after getting a return. Another kind of strategic investor, that is, when paying capital, requires the corresponding voice and decision-making power, often with the potential purpose of bringing the target company into its own strategic track, has greater ambition to seize the control of the company.

 

因此，在引入投资人时要慎重选择，防止“引狼入室”。如果引入的是战略投资人，要确保两者的战略方向基本一致，否则且发生股权纠纷，将使创始团队面临被清洗的局面。

 

Therefore, careful selection should be made when introducing investors to prevent "introducing wolves into the house". If strategic investors are introduced, ensure that their strategic directions are basically the same; otherwise, the founding team will face liquidation in case of equity disputes.