In real life, there are some entrepreneurs who want to make money in this industry today and that industry tomorrow. The results can be imagined. If entrepreneurs continue to transform industries, it is difficult to make enterprises bigger and stronger. Only by "intensive cultivation" in a certain industry can entrepreneurs make achievements in a certain field.

山东股权合伙设计小编了解到的部分企业，由于定位精准，在某一细分品类中胜出，并异军突起，迅速攻城略地。也有很多企业由于定位不清，现在陷人困境。

Some of the enterprises learned by the design editor of Shandong Equity Partnership, due to their precise positioning, have won in a certain category, and have sprung up as a new force and quickly occupied the city and territory. There are also many enterprises that are in trouble because of their unclear positioning.

目前，整个外部环境客见上也要求企业做精做细，专注于某一个行业。现如今，市场内的产品越来越多，各行各业的竞争已经趋于白热化。不像在过去产品稀缺的年代，谁有产品谁为王，即使是假冒伪劣产品依然会有市场。

At present, the whole external environment also requires enterprises to focus on a certain industry. Nowadays, there are more and more products in the market, and the competition of all walks of life has become white-hot. Unlike in the era of scarcity of products in the past, whoever has products will be the king. Even fake and inferior products will still have a market.

后来，随着产品饱和，市场竞争加剧，竞争便从初的产品竞争上升为渠道竞争，谁有渠道，谁就能领市场。到现在这个阶段，竞争上升到了更高的层面，即对消费者心智的争夺。企业及其产品需要在消费者头脑中留下清楚深刻的标识，这样，消费者会在需要这类商品或服务时，及时会想到这家企业。

Later, with the saturation of products and the intensification of market competition, the competition rose from the initial product competition to the channel competition. Whoever has the channel can lead the market. At this stage, competition has risen to a higher level, that is, the competition for consumers' minds. Enterprises and their products need to leave clear and profound marks in the minds of consumers, so that consumers will think of this enterprise in time when they need such goods or services.

如果企业没有一个准确的定位，也没有任何效应的加持，即使你的产品摆在消费者面前，消费者仍然会对其视而不见。企业如果战略不清，股权设计便成了无源之水，无本之木。由于人的精力有限，一生做好一件事足矣。

If the enterprise does not have an accurate positioning and any brand effect, even if your product is placed in front of consumers, consumers will still turn a blind eye to it. If the enterprise's strategy is not clear, the equity design will become a water without a source and a tree without roots. Because people have limited energy, it is enough to do one thing well in life.

企业想要在某一领域成为，亦要保持聚焦，在某细分领域做到极致，做到细分市场的数数二，使企业有强大的发展后劲。树移来移去难以长大，企业股权没有战略，难以长久。

If an enterprise wants to become an authority in a certain field, it should also maintain its focus, achieve the best in a certain segment, and be one of the best in the market segment, so that the enterprise has a strong development potential. It is difficult to grow up when trees move around, and it is difficult to have long-term equity without strategy.

大家都应该提前问一下自己，企业的定位精准吗?如果选择这个领域的话在行业中能做到数一数二吗?如果是，恭喜，你的企业股权设计有了好的开始;如果不是，调整企业发展战略，确定企业的定位，才是做好股权设计的基础。更多股权设计内容就来我们网站http://www.daoshangbao.com咨询吧！

Everyone should ask themselves in advance, is the positioning of the enterprise accurate? If you choose this field, can you be one of the best in the industry? If yes, congratulations, your corporate equity design has got a good start; If not, adjusting the development strategy of the enterprise and determining the positioning of the enterprise are the basis for good equity design. More equity design content comes to our website http://www.daoshangbao.com Ask!