股权设计是对股权结构进行调整和控制。成立和经营公司就如同盖大楼需要设计图纸一样,企业做大做强也必须要有一张股权的设计“图纸”。很多创业企业失败的原因就在于没有股权设计的“图纸”,或者是“图纸”设计失当而导致企业夭折。在知识开始雇佣资本的模式下,资本必须找到人才方能更有利于其价值的实现。
Equity design is the adjustment and control of equity structure. Establishing and operating a company is like building a building that requires design drawings. To grow and strengthen a company, it is also necessary to have a design "drawing" of equity. The reason why many startup companies fail is due to the lack of equity design "drawings" or improper design of "drawings", which leads to the premature death of the enterprise. In the mode where knowledge begins to hire capital, capital must find talent in order to be more conducive to its value realization.
济南顶层架构设计是企业内部的一个重要的商业模式。不合理的股权分配将成为阻碍企业发展重要的因素。
The top-level architecture design of Jinan is an important business model within the enterprise. Unreasonable equity distribution will become an important factor hindering the development of enterprises.
1、明晰合伙人的权,责,利
1. Clarify the rights, responsibilities, and benefits of partners
亲兄弟都要明算账,所以合伙人之间的分工与回报,在早期是一定要明确分配好的。合伙创业讲究情怀没错,但终也是要实现实际利益,怎么能够体现你的利益和价值,很重要一点就是股权、股比。后者是你在这个项目中的作用,以及利益的重要体现。
Both brothers and sisters need to have clear accounts, so the division of labor and rewards between partners must be clearly allocated in the early stages. It is true that partnership entrepreneurship emphasizes emotions, but in the end, it is also necessary to achieve practical benefits. How to reflect your interests and value is very important, which is equity and stock ratio. The latter is an important manifestation of your role and interests in this project.
2、有助于创业公司的稳定
2. Helps stabilize startup companies
60%的公司因为股权分配而出问题,终因为股权问题导致创始人间的矛盾不断,从而影响企业的发展。
60% of companies encounter problems due to equity distribution, ultimately resulting in conflicts between founders and affecting the development of the enterprise.
3、影响公司的控制权
3. Affects the control of the company
一个稳定发展的公司不可能有很多控制权,只能有一个老大。比如真功夫,一会儿是蔡达标,一会儿又是潘宇海独揽大权,方针策略不同,对企业的发展势必会有很大影响。如果他们的股比能形成一个核心的控制权,争议完全可以避免。
A stable and developing company cannot have much control, it can only have one boss. For example, true kung fu, sometimes it's Cai Guanda, and sometimes it's Pan Yuhai who monopolizes power. Different policies and strategies will inevitably have a significant impact on the development of the enterprise. If their stock ratio can form a core control, disputes can be completely avoided.
![济南顶层架构设计](/uploadfile/2023/0705/20230705023516818.jpg)
4、进入资本市场的必要条件
4. Necessary conditions for entering the capital market
理想状态下,创业公司会经历五个阶段:起始——天使投资——风险投资(通常不止一轮)——Pre-IPO融资——IPO。每一个阶段都需要寻找新的投资人融资,也必然会被问到顶层架构设计分配问题。
In an ideal state, a startup company will go through five stages: initiation - angel investment - venture capital (usually more than one round) - Pre IPO financing - IPO. At each stage, it is necessary to seek new investors for financing, and it is inevitable to be asked about the allocation of top-level architecture design.
如果你的顶层架构设计是五五分,不会有资本方愿意进来的。相信每个创业者的创业项目都有IPO这个目标,只要IPO,资本市场就一定要求你的股权结构要明晰,合理。
If your top-level architecture design is 50%, there will be no capital willing to come in. I believe that every entrepreneur's entrepreneurial project has the goal of IPO. As long as an IPO occurs, the capital market must require a clear and reasonable equity structure.
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