1、 Activate Terminal Store Manager with Equity

1、 鞭打快牛法：对超额利润进行分成

1. Whipping the Fast Bull Method: Divide excess profits

2、 鞭打慢牛法：制定调整系数，对于营业利润较低的店面，

2. Whipping the Slow Bull Method: Develop an adjustment coefficient for stores with lower operating profits,

减少其利润提成：（实现利润-去年利润*系数）*提成比例

Reduce its profit commission: (realized profit - last year's profit * coefficient) * commission ratio

3、 平衡激励

3. Balanced incentives

功劳身股+超额身股

Meritorious stocks+excess stocks

4、 员工创业计划

4. Employee Entrepreneurship Plan

共同出资经营，变为正真的店面股东

Jointly invested and operated, becoming a true storefront shareholder

二、  连锁门店四种股权激励方法

2、 Four equity incentive methods for chain stores

1、   承包激励法：类似联产承包责任制，收取一定的利润和管理费

1. Contract Incentive Law: Similar to the joint production contract responsibility system, charging a certain amount of profits and management fees

2、   超额利润激励法：和延迟分红相挂钩

2. Excess Profit Incentive Method: Linked to Delayed Dividends

3、   实股激励法：可采取虚拟股权的形式进行过度

3. Real stock incentive method: can adopt the form of virtual equity for excessive investment

4、   合资合作法：公司不再给店长发放工资

4. Joint Venture Law: The company will no longer pay salaries to store managers

三、  怎样培养终端店长

3、 How to cultivate terminal store managers

1、 三级身股激励法

1. Third level stock incentive method

2、 张三（5%+2%）-----李四（5%）----王五

2. Zhang San (5%+2%) - Li Si (5%) - Wang Wu

3、   此身股激励只限于三个层级，如果被培养者离职，则

3. This stock incentive is limited to three levels. If the trainee resigns

意味着培养者失去被培养者所在店面的分红；如果培养者自己离职，则其享有的一起身股自动取消

It means that the cultivator loses the dividend of the store where the trainee is located; If the cultivator resigns on their own, their share of ownership will be automatically cancelled

第五节    用股权整合竞争者

Section 5 Integrate Competitors with Equity

一、  案例

1、 Cases

1、   分众传媒---框架传媒----聚众传媒-----动力传媒，

1. Focus Media - Framework Media - Focus Media - Power Media,

打造了大的楼宇电视广告

Created the largest building television advertisement in China

2、   百丽鞋业-----并购内地鞋业生产厂家----内地女鞋行业寡头------森达鞋业----男鞋市场----整个鞋业的寡头地位

2. Baili Shoes Industry - Merger and Acquisition of Mainland Shoe Manufacturers - Oligopoly in Mainland Women's Shoe Industry - Senda Shoes Industry - Men's Shoe Market - Oligopoly Status of the Whole Shoe Industry

3、   携程旅行网----运通网----大的在线旅游服务公司

3. Ctrip Travel Network - Yuntong Network - the largest online travel service company

4、   眼镜店市场的整合 ：合则两利，斗则两伤

4. The integration of the eyewear store market: cooperation leads to two benefits, while competition leads to two injuries

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