巧妙应对股权稀释，稳固控制权​

Cleverly deal with equity dilution and stabilize control

随着山东成长型企业不断发展，融资成为扩大规模、提升竞争力的必然选择，但也带来股权稀释风险。以济南一家快速崛起的互联网电商企业为例，在 A 轮融资时，为获取 2000 万元资金，向投资方出让了 15% 股权。为确保创始人团队对企业的控制权，创始人之间签订了一致行动人协议，在股东会重大决策上保持统一意见。

With the continuous development of growing enterprises in Shandong, financing has become an inevitable choice for expanding scale and enhancing competitiveness, but it also brings the risk of equity dilution. Taking a rapidly rising Internet e-commerce enterprise in Jinan as an example, in the A round of financing, in order to obtain 20 million yuan of capital, 15% equity was transferred to the investor. To ensure the control of the founder team over the enterprise, a concerted action person agreement was signed among the founders to maintain a unified opinion on major decisions made at the shareholders' meeting.

同时，在后续融资规划中，企业精准把握融资节奏，根据业务发展需求和市场估值，合理确定每次融资的额度和出让股权比例。在 B 轮融资时，仅出让 10% 股权，引入战略投资者，不仅获得充足资金用于拓展业务，还成功将战略投资者的行业资源整合进企业发展体系。而在泰安，一些成长型企业因缺乏对股权稀释的前瞻性规划，在多轮融资后，创始人股权被过度稀释，失去对企业的实际控制权，企业发展方向也随之偏离原有战略，最终陷入困境。​

At the same time, in the subsequent financing planning, enterprises should accurately grasp the pace of financing, reasonably determine the amount of each financing and the proportion of equity transfer based on business development needs and market valuation. In the B-round financing, only 10% equity was sold and strategic investors were introduced, which not only obtained sufficient funds for expanding the business, but also successfully integrated the industry resources of strategic investors into the enterprise development system. In Tai'an, some growth oriented enterprises lack forward-looking planning for equity dilution. After multiple rounds of financing, the founder's equity is excessively diluted, losing actual control over the enterprise, and the development direction of the enterprise deviates from the original strategy, ultimately falling into difficulties. ​

契合战略转型，动态调整股权​

Aligning with strategic transformation and dynamically adjusting equity

当企业战略转型或业务拓展时，股权结构需同步优化。威海一家传统服装制造企业，在面对行业变革和市场需求升级时，决定向高端定制服装和智能制造方向转型。为此，企业引入一家拥有先进智能制造技术的战略投资者，并向其出让 12% 股权，获得关键技术支持和资金注入。

When a company undergoes strategic transformation or business expansion, its equity structure needs to be optimized simultaneously. A traditional clothing manufacturing enterprise in Weihai has decided to transform towards high-end customized clothing and intelligent manufacturing in the face of industry changes and market demand upgrades. To this end, the company has introduced a strategic investor with advanced intelligent manufacturing technology and sold 12% equity to obtain key technology support and capital injection.

同时，为激励内部团队积极参与转型，企业从预留股权池中拿出 8% 股权，对核心技术人员和业务骨干实施股权激励。通过股权结构的调整，企业顺利实现战略转型，产品附加值大幅提升，市场份额不断扩大。而在日照，有企业在拓展新业务时，未能及时根据新业务特点和战略需求调整股权结构，导致新业务缺乏足够的资源投入和团队激励，最终新业务拓展失败，错失发展机遇。

At the same time, in order to motivate internal teams to actively participate in the transformation, the company has taken out 8% equity from the reserved equity pool and implemented equity incentives for core technical personnel and business backbones. Through the adjustment of equity structure, the enterprise has successfully achieved strategic transformation, significantly increased product added value, and continuously expanded market share. In Rizhao, some companies failed to adjust their equity structure in a timely manner according to the characteristics and strategic needs of new businesses when expanding, resulting in a lack of sufficient resource investment and team incentives for new businesses, ultimately leading to the failure of new business expansion and missed development opportunities.

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