1、 What is top design

 

顶层设计是一个工程学术语，是指运用系统论的方法，从全局的角度，对某项任务或者某个项目的各方面、各层次、各要素统筹规划，以集中有用资源，高能快捷地实现目标。

 

Top level design is an engineering term, which refers to the overall planning of all aspects, levels and elements of a certain task or a project from the overall perspective, so as to concentrate useful resources and achieve the goal with high energy and speed.

 

二、为什么说合伙股权设计是公司的顶层设计

 

2、 Why is partnership equity design the top design of a company

 

传统企业互联网转型，战略和商业模式解决做什么、怎么做，合伙股权设计解决的是谁投资、谁来做、谁收益的问题，这些问题，不但解决了企业的产权问题，也解决了企业的分配问题，还解决了企业的经营管理问题，因此，合伙股权的设计就是企业的顶层设计。

 

Traditional enterprise Internet transformation, strategy and business model to solve what to do, how to do, partnership equity design is to solve the problem of who invests, who will do, who will benefit. These problems not only solve the problem of enterprise property rights, but also solve the problem of enterprise management. Therefore, the design of partnership equity is the top-level design of enterprise.

 

只有股权设计，才能将创始人、合伙人、投资人、经理人的利益绑定在一起；只有股权设计，才能将互联网组织变革中的合伙模式、创客模式、筹划模式落地；只有股权设计，才能将股权价值作为战略坐标，建立竞争优势获得指数级增长。

 

Only by equity design can the interests of founders, partners, investors and managers be bound together; only by equity design can the partnership model, maker model and planning model in the Internet organization reform be implemented; only by equity design can the equity value be used as a strategic coordinate, establish competitive advantages and achieve exponential growth.

 

有公司的历史就是有股权的历史，股权伴随每个企业生命周期的每个阶段。工业化时代企业成功在于善用经理人，互联网时代企业成功在于善用股权。

 

The history of a company is the history of ownership, which accompanies every stage of the enterprise's life cycle. In the industrial era, the success of enterprises lies in the good use of managers, while in the Internet era, the success of enterprises lies in the good use of equity.

 

三、合伙股权顶层设计的核心系统

 

3、 Core system of top level design of partnership equity

 

合伙股权设计，主要包括以下核心系统：

 

The design of partnership equity mainly includes the following core systems:

 

（一）创始合伙人股权结构设计

 

（1） Equity structure design of founding partner

 

创始合伙人之间作为一个整体，在创始阶段按照贡献和作用的大小进行动态调整是解决创始合伙人之间股权分配的一种合理安排。

 

As a whole, the dynamic adjustment between the founding partners according to their contribution and role is a reasonable arrangement to solve the equity distribution among the founding partners.

 

（二）股权激励

 

（2） Equity incentive

 

设计高管股权激励模式，主要有创客模式、持股模式、分红模式。目前许多股权激励技术或方案都是基于工业化思维，没有考虑员工对企业已经没有依附性，尤其是转型升级时需要有创造力的牛人，他们想独 立创业，根本不屑于拿点股份；另一方面，工业化时代以利润为坐标实施持股激励的解决方案也是错误的。在互联网时代，公司价值是持股激励的重要坐标。

 

The design of executive equity incentive model mainly includes maker model, shareholding model and dividend model. At present, many equity incentive technologies or schemes are based on industrial thinking, without considering that employees are no longer attached to the enterprise, especially those who need creativity in the process of transformation and upgrading. They want to start their own businesses independently and are not willing to take some shares at all. On the other hand, it is also wrong to implement stock ownership incentive on the basis of profit during industrialization. In the Internet age, the company value is an important coordinate of stock ownership incentive.

 

（三）股权融资

 

（3） Equity financing

 

设计股权融资额度、融资时间点、估值范围、融资对象，既有资金持续经营，也保持经营相对独 立性。

 

Design equity financing amount, financing time point, valuation range and financing object, so as to maintain continuous operation of funds and maintain relative independence of operation.

（四）股权筹划

 

（4） Equity planning

 

股权筹划既可以吸纳种子用户，也解决了公司初期的资金 瓶 颈，筹钱、筹人、筹资源。在现实很多股权筹划要么让投资人感觉被骗赔钱，要么一味追求同股同权，100个股东每人1%股份，公司散伙。

 

Equity planning can not only absorb seed users, but also solve the company's initial capital bottleneck, raising money, personnel and resources. In reality, many equity plans either make investors feel cheated and lose money, or blindly pursue the same shares and the same rights, with 100 shareholders each holding 1% of the shares, and the company will break up.

 

（五）股权投资

 

（5） Equity investment

 

股权投资不是债权投资，要么盆满钵满，要么血本无归。如何跨过投资中的坑，找到今天投资10万元持有1%股份，未来可能市值100亿元。

 

Equity investment is not creditor's rights investment. It is either full of money or has no return. How to cross the investment pit and find out that the investment of 100000 yuan today holds 1% shares, and the market value may be 10 billion yuan in the future.

 

（六）股权并购

 

（6） Equity merger and acquisition

 

公司发展到一定阶段，就面临对外扩张的问题或者发展瓶颈的问题，因此，需要设计并购和被并购方案。

 

When the company develops to a certain stage, it will face the problem of external expansion or development bottleneck. Therefore, it is necessary to design the merger and acquisition plan.

 

（七）新三板上市

 

（7） Listing on the new third board

 

设计新三板挂牌计划、创业板、主板上市计划，公司不仅要有成长性，更重要的是一定符合挂牌、上市的规范性要求。

 

To design the listing plan of the new tthird board, gem and main board, the company should not only have growth, but also meet the normative requirements of listing and listing.